Online Mortgage Lending Strategy

Paperless mortgage strategies - good for the environment and built with GenX and GenY borrowers in mind

GenX and GenY are stepping up to buy homes. Many are making this leap for the first times in their lives. We built our business with their buying needs in mind.

Having a strong online strategy increases transparency and makes the process simpler for both the originator and the borrower. "It's not about selling - it's about educating", says Mark Thompson, our Marketing Director. “This opens the door to a more streamlined conversation about the mortgage process and thus has a dramatic effect on the results. We not only teach our borrowers about their credit and borrowing options, but show them the entire cost structure of the their transactions up front, so they won’t be surprised by the fees associated with the mortgage process.”

Given the uncertainty associated with dealing with mortgage in today's environment and the increased regulatory pressure, several lenders are trying to change their business channels to save on cost. These saving should be passed on to consumers and their options should be crystal clear. Goliveloans.com delivers on this promise.

The web savvy lender automates interaction and provides an on-demand mortgage experience. This allows the borrower to shop online, lock online, and electronically submit necessary documentation like W2s, ID's and Verifications of deposits. Because of this type of interaction from the client the cost and time to produce a loan package is significantly reduced.

Best of all? This is a “green” mortgage process designed to nearly eliminate paper consumption and exhaust emissions from driving to and from document delivery and signing meetings. We set out to build a better process and in doing so, created a truly GREEN - ECO FRIENDLY mortgage company. Try us! I'm looking forward to working with you.

Accurate mortgage quotes require that you pull a real mortgage credit report. We'll show you how to take control of your credit report and tune up your profile for the highest possible score before locking in your rate. ...learn more.

Once we have your mortgage credit report, we show how you were "scored" by Fannie Mae - an agency that gives lenders recommendations of the risk level your loan request presents. ...learn more.

After learning how Fannie Mae rated you, we'll show you what your loan options are and help you choose the program that works best for your personal finances. ...learn more.